Unlocking VUCA

Unorthodoxy In Action

Bold moves and calculated risks build business

Unorthodoxy is one of the keystones on which GAC Marine Turkmenistan has built its business since its inception in 2000, as General Manager Juma Akiyev explains.

“The decision to invest in Turkmenistan itself was a bold one. At the time, it was a country unknown to many investors in a very challenging region of Central Asia, with no track record of offshore supply vessel operations and the proper regulatory framework yet to develop. But though bold, it was a sound business decision with a carefully calculated risk.

Once up and running, in a bid to stay ahead of the game, the company broadened its range of services with the addition of ship agency and logistics services and established its own supply base with a jetty, quay-side and a modern warehouse.

By stepping beyond its comfort zone of offshore support, GAC Marine Turkmenistan successfully established itself as the preferred one-stop shop for current and potential customers.

Changes and challenges

Today, we continue to apply unorthodoxy, both to drive our success, and to withstand and overcome the changes and challenges of the 21st century.

Last year, we formed a partnership with a local ship-management company and gradually outsourced crew supply, operations, and technical management services. This was a strategic move tailored to the specific conditions in a country with a complex regulatory framework, challenging compliance environment, and a government which supports the development of local companies. By knowing our markets and the conditions that define it, and by looking for new answers to old questions, we were able to set GAC Marine apart from the competition and work in an effective, cost-efficient way by drawing on the local knowledge and expertise of the local partner.

In the same spirit, since 2016, we have been recruiting local talent at all levels, including senior management. It’s a move that works well in our market, bringing significant cost savings and greater ability to operate within the complicated local regulatory framework and comply with changing employment regulations.”

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