Cover Story

Something new for CRM

Banner image of article on new CRM system

Customer Relationship Management (CRM) systems organise client data, share information, and measure sales performance. The right one gives users access to all relevant details in a single place, improving client targeting, visibility and accountability. It equips our sales people with the all-round information they need to make the right decisions.

GAC has launched a new CRM system to help us win more business.

Initially, it will be available to the Group Marketing Team and other users of our existing CMS system. In Phase 2 later in the year, it will roll out to all colleagues, local, regional and global.

It will serve as a single central client database. It will integrate with the other Microsoft products we use and will be accessible via a mobile app.

Stuart Bowie, Group Vice President – Commercial, says the new system will be much more intuitive and training will be given on how to get the most out of it.

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