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FMCG Dubai updates

GAC Dubai goes live with e-commerce for high-end fashion line

Alisha Dsouza, part of the stock handling team, packing orders for The Modist.

GAC Dubai has celebrated its first month of live outbound operations for start-up online luxury couture retailer, The Modist.

The launch of website, followed a short preparation period to build up stock and develop a dedicated Warehouse Management System (WMS).

GAC Dubai’s Contract Logistics team assigned to the account received a flurry of local and international orders when the website went live, all of which were picked, packed and dispatched within hours. Local customers in the UAE received their orders on the same day and international orders were delivered the next day, a pattern that has continued since.

Best partner

Lisa Bridgett, Chief Operating Officer for The Modist, says: “GAC Dubai was selected as the very best partner for the inbound and outbound operations of our luxury proposition. Their strength in warehousing and commitment to the evolution of e-commerce in the region has been second to none.

“They have been fully responsive to our needs for 24/7 turnaround on stock, same day and international distribution, as well as support in import and export. We are delighted to be warehoused in the region and part of the wave of digital growth originating from the UAE.”

Practical solutions

Neil McMaster, GAC Dubai’s General Manager of Contract Logistics, adds: “E-commerce is becoming increasingly important in Dubai as local and regional retail markets mature. GAC is part of a working group sponsored by Jebel Ali Free Zone to drive practical solutions around simplifying the paperwork, customs and duty regulations that will make Dubai a desirable and viable hub for high volume international e-commerce retailers. It is great to be part of this revolution, playing an important role in shaping the future of our local industry.”

The start of e-commerce operations for The Modist contract brought some changes to GAC Dubai’s contact logistics team to meet the need for detailed picking and packing solutions, order picking for end-customer and same-day operations. Distribution Centre Manager Richard Potts says: “Luxury packaging on this level is a step up for us, and The Modist contract has brought many more female colleagues into our warehouse team.”


GAC Dubai Contract Logistics currently operates storage and handling operations for retail customers from both offshore locations at Jebel Ali Free Zone and onshore at Dubai Industrial Park. With a retail stock file compromising approximately 250,000 live SKUs (Stock Keeping Units) at any given time, GAC Dubai’s staff can pick up to 50,000 units per day for home and retail delivery to customers in the UAE, across the GCC and, in the case of e-commerce, worldwide.

FMCG Supply Chain Management accolade for GAC Dubai

GAC Dubai’s performance in the Middle East’s busy Fast Moving Consumer Goods (FMCG) sector has earned it the FMCG Supply Chain Management Award at this year’s Logistics Middle East Awards.

The Award recognises the procedures, training and technology deployed by companies to ensure a seamless, safe and efficient cold chain.

General Manager of Contract Logistics Neil McMaster, who accepted the Award, says: “Team work and communication are critical to efficient supply chain operations, especially for fast-moving industries like food and beverages. Every link in the supply chain must respond quickly and accurately to bring customers’ products to market. This award is recognition of the unstinting efforts, commitment and entrepreneurial skills of both management and our Value Added Services team, without which we would not be able to deliver the quality service GAC is reknowned for and which has earned us this accolade.”

Neil McMaster receiving the FMCG supply chain award on behalf of GAC Dubai (Photo courtesy of ITP Media Group.)

Commitment to customers

GAC has been a leader in FMCG supply chain management in the Middle East for almost a quarter of a century. It opened the Middle East’s first Distribution Centre in Dubai in 1993 and today, the 103,000sqm GAC Logistics Park in the Jebel Ali Free Zone remains one of the largest and most advanced in the region. Construction is underway on GAC Dubai’s newest warehousing facility, at Dubai South, which will bring the company’s total capacity in the Emirate to more than 200,000 pallet positions serving local and regional customers.

ISO 22000:2005 food safety standard awarded

The GAC Dubai Contract Logistics team receiving its ISO 22000:2005 certification. Left to right: Trevor Bracken – Contract Manager; Neil McMaster – General Manager; Aisha Nazeera – CRM & Process Analyst; Lorraine Fernandes – Quality Officer; Richard Potts   Distribution Centre Manager; Amit Bhatia – DNV Lead Auditor; Sandeep Kumar - QA Manager; Ronald Lichtenecker – GAC Dubai Managing Director; and Pramod Kumar – Commercial & Customer Service Manager (Contract Logistics).

GAC Dubai’s commitment to quality and food safety has earned it ISO 22000:2005 accreditation.

Certification came after a stringent DNV audit which confirmed the company’s compliance with the internationally recognised standard. It builds on the ISO 9001:2015 quality management system implemented across GAC Dubai since 1996, and incorporates the principles of HACCP (Hazard Analysis and Critical Control Point) - covering the storage and distribution of perishable food.

Stringent control

“Food reaches consumers through supply chains that may link many different companies, stretching across multiple borders,” says Distribution Centre Manager Richard Potts. “One weak link can result in unsafe food. The consequences can be serious and the cost to food chain suppliers considerable. Stringent control throughout the logistics operations is essential. Food safety is the shared responsibility of all participants in the chain and we take this responsibility very seriously.”

GAC Dubai Contract Logistics’ high hygiene and food safety standards, including batch and date control, are also applied to operations for the pharmaceutical industry, where there is currently no specific ISO accreditation relating to logistics operations.

The team has handled food and beverage storage, distribution and customisation operations for a number of businesses including major importers, blue chip manufacturers and SMEs (Small-Medium Enterprises) since the early 1990s.

GAC Dubai Contract Logistics now operates 40,000 pallet storage locations for food and beverage operations in Jebel Ali Free Zone and Dubai Industrial Park, as well as another 90,000 pallet storage locations dedicated to its pharmaceutical, retail and FMCG client base.

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